"I started with just a laptop and an idea. Now we build cross-border brands from Shanghai to Nashville."

噜米文化创始人（小红书 @Erin喝o泡，48K粉丝；TikTok @Erin_Shan），拥有丰富的品牌营销、出海策略与内容创意经验，擅长联动全球创作者资源推动品牌全球增长。

Erin Shan is the founder of Lumiverse, a cross-border creative agency with a strong presence in China and the United States. As a digital creator with 48K+ followers on Xiaohongshu (@Erin喝o泡) and an international audience on TikTok (@Erin_Shan), she brings a dual perspective shaped by global insights and local execution.

Educated at a U.S. Top-15 university, Erin combines rigorous academic training with entrepreneurial vision. She has led influencer-led campaigns, scaled emerging brands into international markets, and built global creator partnerships from the ground up. Her mission is to bridge culturally resonant stories and data-driven marketing to help brands and creators succeed on the global stage.

Co-Founders

We come from diverse backgrounds across countries, industries, and cultures, united by a shared passion for storytelling, content innovation, and global strategy.
The co-founding team at Lumiverse spans China, Japan, and North America, combining hands-on expertise in media, branding, commerce, and cross-border growth to build a global engine that connects creators with brands, and content with markets.

  • Partner | Director of Global Partnerships

    Serena 是 Lumiverse 的联合创始人，拥有跨足新媒体、影视制作、电竟内容与全球品牌合作的多元背景。她曾在腾讯担任高级内容策略分析师，深入参与游戏产品（KPL 等）的创意内容策划、数据分析和品牌跨界合作。作为一位创意型制片人与电竞资深记者，她善于打通品牌故事与数字内容的桥梁，帮助中国品牌以更全球化、年轻化的方式出海表达。

    Serena Zhao is the co-founder of Lumiverse and a versatile content strategist with prior experience at Tencent as a senior content analyst. There, she led cross-sector content strategy for gaming titles like KPL. With a background in digital media, esports journalism, and film production, Serena excels in crafting globally resonant brand stories and forging strategic partnerships with creators and content teams across cultures.

  • Partner | Japan Market Director & TikTok E-Commerce Specialist

    Maru 是 Lumiverse 的联合创始人，目前常驻日本，专注于 TikTok 带货、电商选品与直播业务。她拥有 5 年新媒体营销经验与 2 年创业经验，深耕日本本地市场，曾操盘超 50 个品牌账号运营，落地多场与日本头部品牌的联动项目。Maru 熟悉 TikTok Shop 生态、直播变现和跨境品牌落地，尤其擅长将亚洲内容风格本地化落地到日本消费市场。

    Maru is the co-founder of Lumiverse and currently leads the agency’s TikTok e-commerce and livestream operations in Japan. With 5 years of experience in digital marketing and 2 years in entrepreneurship, she has managed over 50 brand accounts and spearheaded promotional campaigns with renowned Japanese brands. Maru specializes in cross-border product launches, TikTok Shop growth, and adapting Asian aesthetics for the Japanese consumer market.